The European cosmetics industry recognises the importance of responsible advertising and marketing communication, being essential means of informing consumers about characteristics and qualities of the cosmetic products. In particular, the cosmetics industry commits, through this Charter, to ensure that advertising and marketing communication shall:
- comply with the relevant European and national legal and self-regulatory framework;
- be sincere, truthful and not misleading;
- allow informed choices by the consumer;
- be socially responsible.
The purpose of this charter is to set the cosmetics industry common ground towards responsible cosmetics advertising and marketing communication in Europe.
This charter is endorsed by Cosmetics Europe members, on the basis that it is a fair and honest representation of their commitment. Cosmetics Europe members encourage the respect of its principles.